Wadi.com is an e-commerce platform that offers a wide range of products from electronics and appliances to beauty and fashion. This campaign's aim was to define what is Wadi as a brand and increase their sales.
Campaign Duration
1 Year
Target Location
- KSA
- UAE
Target Audience
All Age Groups
KPIS
- Conversions
- App Downloads
Challenges
- Working on an entirely new platform.
- Promoting a new brand.
- Diving into a highly competitive market.
- Working on a wide range of products with many SKU's.
Strategy
We devised monthly and quarterly plans to promote a selection of products. We did that by choosing the most suitable influencer for the respective product and by focusing on the right social media platforms to maximize audience reach.
Influencer Ads Created:
164
Content Strategy:
Competitions and giveaways, direct ads, and indirect ads
Platforms:
Results
Through choosing the right influencers, best timing, and creative content ideas, we achieved:
453k+ New Users
(37k Monthly Average)
114,800
Conversions
375%
ROI