Wadi

Wadi Driving Conversions and app Downloads

Wadi is an Ecommerce platform that offers a wide range of products from electronics and appliances to beauty and fashion. The objective is to create awareness about the platform and generate sales.

Categories: E-Commerce
Link: wadi.com

Campaign Duration

1 Year

Target Location

KSA and UAE

Target Audience

Different age groups

KPIS

Conversions and app downloads

Challenges

  • Work with a new platform.
  • Generate awareness for a new brand.
  • Highly competitive market.
  • Wide product range with many SKUs.

Strategy

We created monthly and quarterly plans choosing the best influencers suited to promote the chosen product categories, focusing on the social media platforms that maximize reach and impact within the targeted audience.


Number of influencer ads created:
164 influencers

Content creation strategy
competitions and giveaways, direct ads, and indirect ads

Channels deployed: instagram | Snapchat | Twitter

Results

Through choosing the right influencers, best timing, and creative content ideas, we achieved:

453,333

new users acquired

(37,000 Monthly Avg)

114,800

Conversions


375%

ROI