Wadi is an Ecommerce platform that offers a wide range of products from electronics and appliances to beauty and fashion. The objective is to create awareness about the platform and generate sales.
Campaign Duration
1 Year
Target Location
KSA and UAE
Target Audience
Different age groups
KPIS
Conversions and app downloads
Challenges
- Work with a new platform.
- Generate awareness for a new brand.
- Highly competitive market.
- Wide product range with many SKUs.
Strategy
We created monthly and quarterly plans choosing the best influencers suited to promote the chosen product categories, focusing on the social media platforms that maximize reach and impact within the targeted audience.
Number of influencer ads created:
164 influencers
Content creation strategy
competitions and giveaways, direct ads, and indirect ads
Channels deployed: instagram | Snapchat | Twitter
Results
Through choosing the right influencers, best timing, and creative content ideas, we achieved:
453,333
new users acquired
(37,000 Monthly Avg)
114,800
Conversions
375%
ROI