Wadi is an Ecommerce platform that offers a wide range of products from electronics and appliances to beauty and fashion. This study aimed to define the platform and increase the sale operations.
Campaign Duration
1 Year
Target Location
KSA and UAE
Target Audience
All different ages group
KPIS
Conversions and app downloads
Challenges
- Work with a new platform.
- Promoting for a new brand.
- Highly competitive market.
- Wide products range with many SKUs.
Strategy
We have created a monthly and a quarterly plans choosing the best suitable influencers to promote the chosen product, focusing on all social media platforms that maximize reach to the target audience.
Number of influencer ads created:
We have created ads with 164 influencers.
Content creation strategy
competitions and giveaways, direct ads, and indirect ads
Platforms used: instagram | Snapchat | Twitter
Results
Through choosing the right influencers, best timing, and creative content ideas, we achieved:
453,333
new users acquired
(37,000 Monthly Avg)
114,800
Conversions
375%
ROI