Wadi Driving Conversions and app Downloads

Wadi is an Ecommerce platform that offers a wide range of products from electronics and appliances to beauty and fashion. This study aimed to define the platform and increase the sale operations.

Categories: E-Commerce
Link: wadi.com

Campaign Duration

1 Year

Target Location

KSA and UAE

Target Audience

All different ages group

KPIS

Conversions and app downloads

Challenges

  • Work with a new platform.
  • Promoting for a new brand.
  • Highly competitive market.
  • Wide products range with many SKUs.

Strategy

We have created a monthly and a quarterly plans choosing the best suitable influencers to promote the chosen product, focusing on all social media platforms that maximize reach to the target audience.


Number of influencer ads created:
We have created ads with 164 influencers.

Content creation strategy
competitions and giveaways, direct ads, and indirect ads

Platforms used: instagram | Snapchat | Twitter

Results

Through choosing the right influencers, best timing, and creative content ideas, we achieved:

453,333

new users acquired

(37,000 Monthly Avg)

114,800

Conversions


375%

ROI