Riyadh Summit Bringing the offline event online

#Riyadh_Smmuit covered the biggest political event that held during the visit of the united states president, Donald trump to Saudi Arabia and hosted more than 55 Arab and Muslim countries. The even aimed to bring the offline event online and to be the first one to publish news and updates.

Categories: Media coverage

Campaign Duration

3 Days

Target Location

Global

Target Audience

Mass audience

KPIS

Views, Reach and Engagement

Challenges

  • We had 48 hours to set up and prepare the event coverage in short noticed.
  • Create suitable contents for 5 different languages within different cultures.

Strategy

We created a flexible content strategy that aligned with the Riyadh Summit and assisted the team during the event. We also had a team who were working 24/7 monitoring all the social media channels, and team of multiple photographers, videographers, editors, graphic designers and copywriters to be quicker and synchronous to the event.

Number of influencer ads created:
We have created 33 Designs, 41 videos and 33 Reports

Strategy
Texts, videos and interactive images are full of many information in different languages.

Platforms used: instagram | Facebook | Twitter | Youtube

Implementation

Visual and verbal contents within multi-media by specialized copywriters on many different languages, While videos were edited and published within 30 minutes after they were shot. All posts had the hashtag #RiyadhSummit

Results

67.6K

Twitter account followers

50 Billion

Reach on social media platforms