Saudi DCD Managing Social Media Accounts

The General Directorate of Civil Defense in the Kingdom of Saudi Arabia was the first amongst the government sectors to pioneer into the digital world and create a social media presence. The DCD's aim was to reinforce their social presence and raise awareness on what safety is in a society.

Categories: Social Media Management

Management Duration:

2014-2018

Target Location

KSA

Target Audience

Saudi Nationals & Expats

KPIS

- Increase Total Number of Followers
- Increase Total Number of Interactions

Challenges

  • Social media platforms weren't fully activated.
  • The lack of awareness about the The General Directorate of Civil Defense's main role.
  • Utilize 6 different social media platforms.

Statistics

Platforms Used:              


Average Followers Growth
+231 followers/day/platform
Engagement Rate
≈ 54 engagements/post/platform
Content
>45k Posts
Content Strategy
Marketed & Informative Content through written, visual and audio mediums.






Samples