In its continuous efforts to expand and offer the best in class services in the media industry, Smaat Co launched today "Shaheen" for programmatic advertising this week in Gitex currently taking place in Dubai.
With a unit of media planners and buyers stationed between Riyadh, Dubai and Saudi, Shaheen is expected to automate the media buying process.
The introduction of the product allows faster service and higher targeting capabilities with a strong layer of Data to ensure higher success across campaigns.
As a result of increasing demand from the clients in MENA. Smaat is now one of the first local agencies to offer programmatic advertising in the region, in an effort to compete with some of the global products introduced by the multinational power houses of media.
The programmatic market place has been booming in MENA since 2015, with more clients shifting significant amounts of their media budgets away from standard advertising and in to automation. This trend in ad sepnd is expected to continue and grow especially in digital display advertising.